Demi Lovato launches Demi Wand sex toy. Image Source: Entertainment Tonight 

Demi Lovato, a singer, songwriter, actor, and podcast host came out as pansexual in March and identified as non-binary in May with the pronouns them/they. As outspoken advocates for mental health, LGBTQ+, and body positivity, they have once again taken it upon themselves to remove the stigma from pleasure by unveiling a brand new Demi Wand sex toy.

The 29-year-old singer took to her social media to share the news with her fans and supporters where she shared a picture of an electric yellow vibrating wand in partnership with Bellesa Boutique, captioning the picture, "Introducing the Demi Wand! I wanted to create my own sex toy to take the stigma away from pleasure, and to take your sexual relationship to the next level. "

During her podcast, 4D with Demi Lovato, the singer said to Shan Boodram, "There is nothing more empowering than taking your pleasure into your own hands. We have spent too long pretending we are not sexual beings. It’s time for us to put this stigma to rest. We are all deserving of pleasure. We are all deserving of orgasms. I am so proud and excited to be doing this alongside the innovators at Bellesa, a company that continues to disrupt the adult entertainment and sex tech industries and values sexual empowerment and self-love as deeply as I do.".

If we talk about the newly launched Demi Wand, it is a discreet and "whisper quiet" wand vibrator that comes in a beautiful clamshell case, which could pass for a glass case and can be carried in a purse or displayed on the nightstand. The case not only protects the wand but also works as a charger, making it one of its kind with eight vibration modes. It is also described as being perfect for beginners and wand vibrator devotees, with no annoying patterns that may cause hindrance to lose momentum during play.

Michelle Shnaidman, CEO of Bellesa, in a press release, mentioned, "We set out to design a product that is empowering, inclusive, and approachable in the way that Demi Lovato is. Demi is someone who is fiercely and unapologetically themselves, and this is the embodiment of the Bellesa Brand".

With embracing themselves and coming out as non-binary to the world, to launching their podcast, '4D With Demi Lovato', a talk show 'The Demi Lovato Show', a documentary series called, "Unidentified with Demi Lovato", to releasing new music, and lastly being named to the Out100, the singer, actor, podcast host has had an exciting year. Now with the launch of their sex toy, it seems like the singer has no intentions of slowing their pace down but only doing better and making things better for people who struggle with mental health or body positivity or now self-care.

The actress-singer, Demi Lovato while coming out as non-binary mentioned, "I want to take this moment to share something very personal with you. Over the past year and a half, I have been doing some healing and self-reflective work, and through this work, I’ve had the revelation that I identify as non-binary. With that said, I’ll officially be changing my pronouns to they/them."  They later mentioned that they feel so relieved and happy that the world is getting to see their truth, along with the fact that they are trying to learn how to tell the truth about being non-binary. They thanked their family, friends, and fans for inspiring them to embrace their real selves and be strong enough to say it out loud.

The singer is keen on making the world a better place for non-binary people like them. With the announcement of their new brand, their fans and supporters outpoured their love and support for the singer, stating words like, "queen of self-care," and "didn’t see this coming, but I love that it has happened. Demi is out here, eliminating yet another stigma. Such a groundbreaker. I love it."  According to reports, Demi Wand is already one of the bestsellers and one of the users commented that Demi Lovato being the victim of sexual assault and coming up with a sex toy is huge. Demi Wand's founder Demi Lovato joins a series of celebrities that have their own sex toy business, including Lily Allen, Cara Delevingne, and Dakota Johnson.