Image Source: Vox, DeviantArt
British Singer and songwriter Rita Ora has penned down a deal with BMG for her future releases.
Rita Ora took to her social media to announce the news with her fans, “I’m THRILLED to announce that I am partnering with BMG!!! I couldn’t be happier that they will be my label family moving forward. Their approach to artist ownership and control is very much aligned with mine, and it’s so empowering to know that I will own all the master recordings that I make from now on. I also feel so motivated to be working with such a dynamic, creative, forward-thinking global company. I want to say a big THANK-YOU to the wonderful team at Atlantic Records, as I'm so proud of our incredible journey together and will never forget the day when we set the UK chart record for the most Top 10 singles by a British female artist. I am extremely grateful to get to do what I love, for all the special people I've been fortunate enough to work with and for my fans who are EVERYTHING to me - I do this all for you! I am beyond excited about the new music I've been working on and can't wait to share it with you all. Here's to a new chapter! See you all very soon!” She also mentioned that she is working on new music and cannot wait to share it with the world.
Jamie Nelson, BMG VP A&R UK, said, “Rita Ora is an exciting and enduring multi-talented artist with the ability to connect across many different platforms. We’re excited to get cracking.” Alistair Norbury, President Repertoeire and Marketing UK said, “We are delighted that Rita, one of the smartest artists operating today, has chosen BMG’s distinctive approach which puts the artist in the driving seat. Rita is unique among UK artists in the breadth of her activities, from music to TV, film and business, something normally only associated with US artists like Lady Gaga and Beyonce. We look forward to helping achieve her ambitious goals”.
BMG which is known as the world’s fourth major music company has mentioned that it has ripped up the old-school record contract and given the artists under their record a fair deal without any hidden deduction or unpleasant surprise. With signing with BMG, Rita has joined the list of artists like 5 Seconds of Summer, Louis Tomlinson, Kylie Minogue, KSI,JLS and Run The Jewels, who are already signed with the record label.
Rita Ora’s manager Sarah Stennett said, “Rita has always been an artist and creator of ‘Firsts’. She started releasing music in her teens and has released some of the biggest hits of the decade. Her deal with BMG marks a new chapter for Rita where she can deploy the confidence and knowledge of her artistry and audience in navigating the next phase of her career with her at the helm. I’m so proud of the past 10 years we have worked together and I’m so excited for people to hear the music she’s been creating.”
Rita Ora rose to fame in February 2012 when the singer was featured on DJ Fresh’s single ‘Hot Right Now. Her debut album ‘Ora’ was released in August and reached the top spot in the United Kingdom. Her debut album’s songs, R.I.P., and How We Do (Party) also debuted at number one. In 2012, Rita Ora was known as the artist with the number-one singles on the UK Singles Chart.
Rita Ora signed into Roc Nation in 2008 but eventually, Rita decided to leave and sue to record label for neglecting her in 2015. The record label stated that they had spent more than $2.3 million on recordings and promoting her debut album in 2012. The two reached a settlement in 2016 and she went ahead and signed into Atlantic Records and Warner Music Group in 2016 and released her second album ‘Phoenix’. Rita Ora said at that time, “Music is my first love and I am looking forward to getting my new songs released. I’m thankful to my new Atlantic Records family for all their support and encouragement. The next chapter is going to be incredible.”
Rita Ora also appeared in the movies including Fifty Shades of Grey, Southpaw, Fast And Furious 6, and many more appeared on shows like The Voice, The X-Factor as a judge. She is also the judge on U.K.’s ‘Masked Singer’ and also dropped her second line of footwear for ShoeDazzle called ‘Rita Ora X ShoeDazzle’. The British singer-songwriter holds the record for the most UK Top 10 singles for a British female artist and is known for being one of the most played female artists in the UK in the 21st Century.
In 2020, Rita Ora spoke to NME about her third album and said, “People have been coming to studio sessions from all over the world. I’ve been working on this now for the past two year on and off. I have plans for this third album to be something I’ve never done before and I really want to experiment and come face-to-face with a bit of a bit of a challenge. So there are writers I’ve never worked with before and live instrumentation.”
