Peloton removes all Chris Noth content along with Ryan Reynolds deleting the ad campaign; Credits: Perez Hilton

Hollywood is most certainly encircled in assault accusations from all sides, with celebrities being accused of watching child porn, forcing minors for sexual activities, and much more. Now, Chris Noth, a famed TV personality, has been accused by multiple women of sexual assault. 

The Peloton had been recently using content by Noth, aged 67, in its commercial campaign, along with Ryan Reynolds. But following the accusations, the brand has resorted to wiping all of the Noth content from its social media channels. Ryan Reynolds himself deleted the announcement where he stated that he would be working with the Sex and City actor for the brand's commercial. 

Peloton issued a statement to Us Weekly saying, “Every single sexual assault accusation must be taken seriously. We were unaware of these allegations when we featured Chris Noth in our response to HBO’s reboot. As we seek to learn more, we have stopped promoting this video and archived related social posts.”

The boycott of the actor began when a woman talked with The Hollywood Reporter that the star raped her and did so without any protection back in 2004. Reliving the horrific incident, the lady shared, “I realized there was blood on my shirt. I got out of there. I went to my friend’s apartment," which was in the same building, and then headed over to the hospital. “I had stitches. Two police officers came. I wouldn’t say who it was,” added the victim. 

In another woman's statement, it was revealed that Noth met a lady in a New York City nightclub in 2015. The couple went to the actor's place where the woman said that Noth “was having sex with me from the back in a chair. We were in front of a mirror. I was kind of crying as it happened.”

The actor, on his part, has denied the claims as he said, “The accusations against me made by individuals I met years, even decades, ago are categorically false. These stories could’ve been from 30 years ago or 30 days ago — no, always means no — that is a line I did not cross. The encounters were consensual.”

The actor questioned as to why he was accused of the acts now and added, “I don’t know for certain why they are surfacing now, but I do know this: I did not assault these women.”

In the now-deleted Pelton ads, Noth debuted a Peloton bike as he said to Jess King, aged 36, a Peloton instructor, “To new beginnings. I feel great. Should we take another ride? Life’s too short not to.”

The ad campaign featured a voice-over performance by Ryan Reynolds, as he said, “And just like that, the world was reminded that regular cycling stimulates and improves your heart, lungs, and circulation, reducing your risk of cardiovascular diseases. Cycling strengthens your heart muscles, lowers the resting pulse, and reduces blood fat levels. He’s alive!” referring to Noth's character and the backlash And Just Like That creators had to face after killing off Noth's character.

But this is not the only time Hollywood was accused of grave sexual misconduct. The film industry was first thrown into a tumult when Harvey Weinstein was accused of various sexual assault charges that ranged over decades. The producer was tried and found guilty of several crimes. 

Cy Vance Jr., Manhattan District Attorney, had released a celebratory statement for the victims who received justice said, “We thank the court for imposing a sentence that puts sexual predators and abusive partners in all segments of society on notice. We thank the survivors for their remarkable statements today and indescribable courage over the last two years … Their words took down a predator and put him behind bars, and gave hope to survivors of sexual violence all across the world.”

The unveiling of Hollywood's worst sexual crimes had led to women around the globe talking about their #MeToo moments while the industry rebelled against sexual assault with the #TimesUp movement, where many stars and production crews opened up about the horrifying assaults they had endured. 

Lucy Hale had said in 2018, “To keep it somewhat vague … I think along with a lot of other people we’ve all had our experiences like that, and until it’s happened to you, you kind of don’t really understand how it can affect you and everyone around you, and I just feel very honored to be around a lot of powerful women that are speaking up about it, and I think that’s where the change starts is when people start talking because you never know who’s listening or whose life you can impact.” 

The actress had added, “You know, you see the change happening. It's really an exciting time even though it started from dark times for people, I think the payoff will be extraordinary.”

The industry was again sparked in rage after Bill Cosby was released from jail even after having been proved guilty. Dylan Farrow stated, “The fact that Bill Cosby, after being accused by 60 brave women, could have his conviction overturned by a technicality, and that James Franco could settle for millions of dollars as ‘compensation’ for the lifetime of the trauma he inflicted is a travesty. It is a perfect example of how not just our society, but our justice system, continually fails survivors of sexual assault.”

Dylan Farrow calls out Hollywood's injustice towards sexual assault victims; Credits: Yahoo News

It is a long way for the industry to learn to respect basic human rights, but it would be a day of significant change.