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Cardi B, a music star and rapper, has been named Playboy's first creative director in residence, as well as the founding creative director and founding member of an upcoming platform called "Centerfold."
Cardi B took to her social media to share the news with her fans with a caption, "Introducing the FIRST EVER Creative Director In Residence at the legendary @playboy. It's ME!!! Joining the @playboy family is a dream come true, and I know you are going to love what we put together. I'm starting this party right as the Founding Creative Director and a founding member of CENTERFOLD, the new creator-led platform from Playboy coming soon!! We're going to have soooooo much fun". Playboy commented, "Welcome to the family."
After the announcement, Cardi B said, "It is a dream come true to officially join the Playboy family." I can’t believe this is real. For as long as I can remember, I’ve felt connected to Playboy. It’s truly the original platform for uncensored creativity, and I’m inspired by its incredible legacy of fighting for personal freedoms. I already have so many ideas — I can’t wait! I’m also excited about launching our creator-led platform, Centerfold. Creators today deserve to express themselves freely and unfiltered. They deserve to feel secure in their creativity and sexuality. And they deserve to own their future. This is what Centerfold is all about. For all those creators out there doing bold, revolutionary, truly culture-shifting things, come join me."
Cardi B is going to oversee the Playboy Company’s artistic direction on digital editorial, activations, and upcoming co-branded apparel and sexual wellness products. Plby Group Inc. owns the lifestyle company and was talking about appointing Cardi B as the first creative director. Ben Kohn, chief executive officer of Plby Group, said in a statement, "Cardi B is a creative genius, and we are absolutely thrilled and honored to bring her immense talent and creative vision to Playboy. Through her unapologetic commitment to free expression, her dedication to lifting artistic voices, and her celebration of sex and body positivity, Cardi is the embodiment of the Playboy brand. I can’t wait to see what Cardi and our team develop together with our merchandise design, development, and distribution capabilities and our best-in-class content production. I also can’t think of a better creative visionary to partner with us on the launch of Centerfold. Centerfold will revolutionize the creator economy, just as Playboy magazine shook up the publishing industry nearly 70 years ago — and Cardi is the perfect shepherd into this new era. "
The team strongly believes that the launch of Centerfold, which is expected later this month, will provide opportunity in the areas of music, fashion, art, activism, and adult entertainment, along with the interaction of the creators directly with their fans. The creator will be able to expand their communities and build their content and commercial businesses through direct interaction with fans.
The decision comes after the death of the legendary founder, Hugh Hefner, back in September 2017. The adult entertainment firm, popularly called "Playboy," was in the process of reinvention and revamp. Hence, to compete with the new era and give the audience what they wanted, the team decided to launch a platform that is said to compete with OnlyFans. In the project, which will be developed in Mark Zuckerberg's Metaverse, The question of why Centerfold will compete with OnlyFans is explained by the fact that Centerfold is a platform that will allow women to control their content. Ben Kohn spoke to The Edge about the concept and shared, "In the metaverse or the virtual Playboy Mansion, we can reach a worldwide audience, and we can do that by selling different levels of membership. I think today's consumers want a lifestyle, they want to have fun in their lives, especially after two years of being locked up in their homes. We are focused on building the digital Playboy Mansion. "
Keith Rosenbloom, who owns shares in the Plby Group Inc., also mentioned to The Edge, "There is a lot of excitement surrounding the Playboy NFT opportunity and its ability to monetize its extensive library." We believe that Centerfold's business is maybe even bigger than NFT's business. The Playboy Centerfold is a logical extension of the Playboy brand. We compare it to OnlyFans, which is generally regarded as a very high-cash-flow-generating business. Playboy has the opportunity to inexpensively build an OnlyFans-like platform using the Playboy brand, network, and resources designed to be scalable".
